The government is set to reintroduce the Advertising Bill to Parliament, aiming to regulate the industry, promote ethical standards, and protect consumers. Deputy Trade Minister Sampson Ahi announced this at the 2025 Gong Gong Festival of Creativity & Awards in Accra.

The bill will provide a modern legal framework to standardize advertising practices and sanitize the industry. Ahi highlighted the advertising sector’s significant contribution to Ghana’s economy, including job creation, innovation, and revenue generation. Specifically, the industry contributes over GHS 2.5 billion annually to Ghana’s GDP and supports various sectors such as agriculture, health, fintech, fashion, and manufacturing.

Ahi emphasized the industry’s role in driving consumer demand, brand growth, and job opportunities for young Ghanaians. He noted that the sector offers opportunities for skills development and entrepreneurship, particularly at a time when youth unemployment remains a challenge.

The government reiterates its support for the creative economy, prioritizing advertising alongside manufacturing and commerce. Ahi urged the industry to innovate, particularly in the digital age, saying, “As AI and digital transformation reshape the world, Ghana’s advertising sector must keep evolving, telling stories that benefit both our people and our economy.”

The 2025 Gong Gong Festival celebrated creativity and innovation in the advertising industry, honoring leading brands and agencies for their influence and creativity. The festival’s theme, “Disrupt & Inspire: Recognising Brands and Agencies that Challenge Norms and Redefine Creativity,” highlighted the industry’s potential for innovation and growth.